Glasses Direct visualized a world where people had perfect vision. The personal experience of the company’s founder prompted him to put up an eyewear shop where anybody and everybody can afford to buy a pair perfect their eyewear needs.
When founder Jamie Murray Wells had to get his own pair and found the exorbitant prices of eye wear from regular opticians were hardly affordable by students like him, he went on a quest to find out the actual price of glasses from the makers themselves. What he discovered propelled him to make these glasses available at their actual price direct from the manufacturers.
What started out as a small business venture turned into one of the most successful companies today. The clamor for quality and yet affordable eye wear was so deafening that Glassesdirect had to expand after only a few months into the business.
The company’s success, however, was not without hurdles. They were like a little David going against the Goliaths of the industry. They met with a lot of resistance from bigger companies selling high street brands for a much steeper price.
They were threatened at one point and continually harassed because they exposed a trade secret – that the prices of eyewear on the high streets were ten times their actual price from the manufacturers.
Hence, when you get your pair of designer glasses from Glasses Direct, you’ll be surprised that what usually sells for about £150, you can get for only £15 from them. The price is astoundingly low, and yet, you will find that the glasses are of top quality and make.